Quite a paradox - the two words.......marketing and culture.
Marketing is all about numbers and money while culture is a feeling and sense. So how does these two get married? Simple, its all about made for each other concept i.e although they are conceptually poles apart but one is dependant on the other. It is the tinkling of the coins which can keep the culture concept up and running.
The richness of Indian culture dates back to the begining of civiliazation and have been largely influenced by different kingdoms from inside and outside. It encompasses not only classical, folk, music, sounds, theatre, street plays, puppetry, poetry, literature but also the traditional customs of respecting elders, touching their feet, giving the right dose of cultural teachings to children and also making them aware and proud of our heritage and roots.
Marketing in its crude form has always been there from dawn of civiliazation. Hawking, ballads on roads, wandering monks chanting were few forms of marketing our culture. Presntly it has taken its formal shape with organisations dedicated to marketing are taking it up as endevours to market Indian Culture within and abroad. There are side effects for all efforts taken - for this it would be positive and negative. Positive would be it is reaching to greater mass of people and giving impetus to new people to pursue but the negative would be that it to some extent in some spheres becoming too commercialized in an endevour to reach the masses. It is loosing the gravity and depth and becoming more like a fashion statement.
The balance of the two is too delicate and I repeat a paradox weighing the consequences.
The point is can the egg survive without the chicken and vice versa?
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Thank you Diya....
it is fact that marketing and culture are two diametrically opposite concepts. But, in this day and age, where the world is shrinking, one feels that the only to sustain a culture is to make others interested about it (which basically translates to marketing).
The fear of other cultures encroaching in to ones own culture to a devastating extent is reason enough to give this, a deservedly careful analysis..
One striking example is chinese culture...It just amazes me the way chinese have made inroads in to every corner of the world..
The most popular restaurants and take outs... Chinese (even though indian and italian is equally good)
The most famous culture with an X-factor...Got to be Chinese...
What does every city have... A china town...In contrast, very few cities have india townss..:)...
As much as one may not want to make it that way, marketing ones own culture is vital...
However, one needs to make sure that the culture is marketed well and not at its own expense...
Good one
Thanks again
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